Landing pages are created to deliver promotional messages to the visitors, generate leads and get sales. A landing page needs to be well crafted, appealing, informative and fast loading. If you want to ensure conversion, your landing page must sport these features. Here are some of the major areas to focus while developing a landing page.

 

1. Clean and Noticeable 

The first and foremost feature of a landing page must be being clean and noticeable. Visitors’ time is really precious and that’s why a successful landing page is always designed to be clean and easily noticeable. People browse lots of websites everyday. It’s very important to stand out of the crowd to get noticed by the target users effectively. A clean design helps visitors understand the page contents quicker than tight-fitted ones. 

  

2. Limit Navigation Options

Navigation bar is an important part of a general website design. But landing pages are different. Common web pages feature a navigation bar (or menu bar) at the top. The best practice while designing a landing page is NOT including a navigation bar. On a landing page, it’s not necessary to provide links to your main business site’s internal pages. A landing page is created for a very specific purpose, so just focus on that. 

  

3. Choose a Catchy & Alluring Headline

A perfect landing page must have a catchy headline. Your landing page headline has to be precise, action oriented and straightforward that will compel the visitors to generate good conversion rate. The landing page headline should tell exactly what is the page for, and what do you expect from the visitors. Here you can ask the visitor a strategic question, encourage to take an action or convey your promotional message. 

  

4. Provide Necessary Information 

Let’s assume you’re going to launch a landing page for your newly developed multi purpose HTML template. A landing page for this product should contain enough information to learn some basic information about the template. The core benefits of the template, the unique features, financial information and how to get it- these are the possible stuff you could put on the landing page. Demo site link, demo screenshot, user testimonials, your contact information etc. can also be provided. 

 

5. Place a Clear Call to Action 

A call to action (CTA) can be a button, an image, a line of text, an email subscription box or anything else that ‘calls’ the visitor to ‘act’ or do something that’s your goal behind creating the landing page. Design the call to action element (e.g. a button) to be clearly visible and tell the user what you want from them. No generic CTA title like ‘Submit’ or ‘OK’. If you offer a file download, tell ‘Download Now’, or if it is an email subscription box, say ‘Subscribe to Email Newsletter’ or something like this. 

  

6. Ask the Only Information You Need

The main purpose of launching a landing page is either selling a product, making users download a file or collecting user information through a form. As a business, your ultimate goal should be selling your product/service. While using the call to action element, the visitor needs to provide some information. For an example, if the CTA is for downloading a file, you may collect some information like the user’s full name, email address etc. Don’t ask so much information, because it may feel annoying to the user to fill a number of fields. 

  

7. Make it Responsive

Responsiveness is a core requirement for any web page today. A responsive page fits almost any size of screen. A responsive landing page will render perfectly on desktop and mobile devices so that it can serve your purpose. The page should be lightweight and fast because visitors don’t like slow websites and some of them may just close the tab if it takes much time to load. 

  

The success of a landing page depends on many factors like the subject, the page design, the load time, reach, required user actions etc. Make a good combination of all of these stuff and hopefully your goal will be achieved. Best of luck.